#FatBlast50 - A 50 Day Transformation Challenge by JQ Fitness

Let's start YOUR 2014 off with a bang and make it YOUR year! The year that you throw the excuses aside, get your eating in order and stick to your New Year's resolution.

We have the perfect way to start! We're excited to announce #FatBlast50 – our first ever TRANSFORMATION CHALLENGE where you'll journey with us and witness the amazing changes that can occur in your body in a short 50 days! Yep, it's gonna be hard, but we know you can do it! Your body is capable of more than you could ever imagine and we're here to help unlock that potential!

If that isn't good enough, we even have sweet prizes for the top 3 transformers.

Okay, how does this work and what do I have to do?

You get out what you put in. Don't worry, we're providing you the nutrition and fitness blueprint to ensure success.

Here are the 50 day deets:

In addition to points, you'll need a desire to see your body change! Some days won't be easy but when you look back on the hard work that you've put it, it's going to be worth it! We're so excited to support you through this journey and see all the amazing results that you're going to be able to accomplish.

So what are these food guidelines you speak of?

Well, we're glad you asked. During the challenge you'll be awarded points for eating according to our food rules, which are designed to keep your blood sugar minimal and your body in a constant fat burning state. So let's get down to the nitty-gritty...

The two main food rules that you will need to stick with during the contest are NO SUGARS (refined or artificial, basically nothing that has sugar listed on the label) and NO GRAINS (including whole grains, breads, pastas, and most processed foods)! At the kick-off event, we'll provide you with an exhaustive list. But no sugar or no grains? Yes, trust us, its crazy to think how much of those two foods we sneak into our mouths all the time!

So what can I eat anyways?

Okay, so you may be asking yourself what CAN I eat, because no sugar and no grains seems pretty daunting... but be assured, you won't be wanting to gnaw your arm off!

You'll be able to eat all kinds of eggs, fish, and other meats (though we suggest that you stick to organic, grass fed meats), all fresh fruits and veggies (we recommend sweet potatoes rather than regular potatoes), most dairy products (make sure they don't have any added sugar in them!), beans, nuts, eggs etc., As long as it is grain and sugar free it falls within the rules and you'll be able to get super creative with your meals. Are you a vegetarian? Don't worry, you'll be able to get your protein requirements through our delicious protein shake recipes.

Hey there, sweet thang…

In terms of sweeteners, we're giving a big resounding NO. The only sweeteners that you'll be allowed to consume is stevia and xylitol. Artificial sweeteners have been linked to a myriad of cancers and other diseases and they can negatively impact your blood sugar and increase craving for sweet things, who really wants that anyways… So if you can't live without the sweetness in your beverages, stevia and xylitol will be your best friends.

What's going to happen to me?

Eating like this will cause your blood sugar to remain stable, which means you won't be producing significant amounts of insulin, the "fat producing hormone"… Insulin resistant fat is usually found right around your midsection, so eating like this can produce a significant decrease in the amount of belly fat that you see. Eating like this is basically a guaranteed recipe for fat loss. Your body will be in a constant fat burning state because it isn't relying on significant amounts of sugars for fuel.

Overall you should find yourself sleeping better, feeling way less bloated and lethargic with much more energy to tackle your everyday tasks…

Potentially, you could still find and eat some unhealthy things that fit into the rules, so it'll be really important for you to remember why you're taking on this challenge and committing this time to yourself, your body, and your health. What do you want to accomplish here, and will you attain it by finding ways to bend the rules for momentary satisfaction?

To boil it down, this transformation challenge will not only transform your body but will also transform you daily habits of food and exercise!

Okay, exercise. I'm busy, what do I have to do for that?

To get your points, you'll have to do at least 30 minutes of moderate to intense workouts/day. If you're part of our bootcamp or small group fitness community, this will be even easier for you. Our training program is at the right intensity to get your body to change! You'll be continually motivated and encouraged by our trainers and by those around you taking part in this challenge and with common goals.

On your off days with us, you could simply do walking, yoga, pilates, running, swimming or try something new like our group fitness tabata, kickboxing or ball classes. If you haven't joined us yet, the question is… why not? All JQ Fitness personal training, bootcamp and small group fitness clients can enter the challenge for only $47.

For the DIY person or a don't live on the west side of Toronto:

We'll give you a few 30 minute do-it-yourself workouts to follow along with. You'll just need a set of dumbbells and you'll be good to go. DIY participants can enter the transformation challenge for $77. We'll also give you guidelines on taking your own measurements and photos.

Quick Details of #FatBlast50

Transform your body and your daily habits in 50 days: No Sugar, No Grains, 30 mins. of exercise/day

Start Date: January 11, 2014

End Date: March 1, 2014

Kick-off day is in Mississauga at 10:00am on January 11. We'll do your measurements and photos, encourage you and give you the guidelines.

Contest Entry Fee:
$47 for current clients of bootcamp, small group fitness or personal training
$77 for DIYers

3 Winning Prizes:
1st Place Prize: $400 + 2 free in-home personal training sessions ($580 value)
2nd Place Prize: $200 + 1 free 3X/Week 10 Week Spring Bootcamp ($577 value)
3rd Place Prize: Free 3X/Week 5 Week Spring Bootcamp + 1 free 6 week small group fitness class of your choice ($294 value)

Are you ready? Enter #FatBlast50 and get ready to start 2014 off right!

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